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DataEnzo

DataEnzo is capable to convert generic media data into usable integrated Marketing information. Media, and online (social) media in particular, is developing rapidly and the possibilities are expanding daily. DataEnzo makes sure that you know what constitutes realistic goals for ‘tomorrow’, based on information and results from ‘yesterday and today.’ For your private version of DataEnzo, you can use all your own data to make campaign reports and predict the next campaign outcome

DataEnzo is a so called Business Intelligence Dashboard and was developed in order to integrate relevant online/offline data to see whether a campaign has actually been successful or not. By taking into account external conversion factors such as; news of the day, social buzz, weather conditions, malfunctions on payment platforms, and internet downtimes, you are able to see what factors have affected the campaign. There are 15 (non-) influenceable conversion factors in total that affect the success of a campaign. By making use of these, you can interpret data as integrated information 24/7 and 365 days a year. Your marketing, media and/or sales department can communicate and monitor results in a very easy way.

DataEnzo is used by a.o.: MOJO/Live Nation, BNP Paribas, FIRM, Entertainment One Benelux, Independent Films, Cinéart, GGD Amsterdam, Dutch FilmWorks, Naturalis, Malmberg Education, RvK Media Agency, Vesteda Real Estate, Nijhof Interiors, Pension Federation.

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